3 Winners Will Receive $1 Million or $50,000 in Lay’s Flavor Contest

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Lay’s is hosting its biggest contest of the year, giving you the chance to win either $1,000,000 or $50,000! Simply submit your creative idea for a new, unique flavor of Lay’s chips. If your flavor idea ranks in the top 3 by votes, you could win $50,000 or even $1 million.

For example, the 2013 winning flavor was Cheesy Garlic Bread, and in 2014 it was Wasabi Ginger.

Prizes:

  • (1) Grand Prize: $1,000,000, awarded via check or wire transfer.
  • (2) Finalist Prizes: Two (2) Finalists will each receive $50,000, also awarded via check or wire transfer.

Contest Rules:

  • Limit: One (1) prize per person/household.
  • No purchase or payment necessary to enter or win.
  • Entry Period: From 12:00 p.m. CT on October 16, 2024, to 11:59 p.m. CT on February 21, 2025.
  • Eligibility: Open to legal residents of the 50 U.S. states, D.C., or Puerto Rico who are 18+ (19+ in Alabama and Nebraska).
  • Must have a valid U.S. driver’s license or government-issued ID.
  • Entries must include at least two (2) suggested ingredients and be the original creation of the entrant.
  • Limit of ten (10) submissions per day.

How to Enter Contest:

  1. Go to https://www.dousaflavor.com/
  2. Enter your email and click “CREATE A FLAVOR.”
  3. Fill out the form with your name, birthday, email, address, and phone number.
  4. Verify that you are human, then click “REGISTER.”
  5. Type in the name of your flavor and proceed to the next step.
  6. Enter at least 2 ingredients for your chip flavor, then continue.
  7. Write a short story explaining why you chose this flavor and why you think it’s good.
  8. Submit your entry, and you’re done!